Responsible Gaming

Gaming Should Be Entertainment

At William Hill, we believe that gambling should only ever be viewed as a form of entertainment, not as a way to earn money or solve financial problems. Like any form of entertainment, it should only be enjoyed with money you can afford to lose, and should never negatively impact your life, relationships, or financial wellbeing.

We are committed to promoting responsible gaming and providing our players with the tools and information needed to gamble safely and responsibly.

Age Verification

Gambling is only legal for individuals aged 18 years and over in Great Britain. William Hill takes age verification seriously and operates strict policies to ensure that only eligible individuals can access our services.

If you are under 18, or under the legal gambling age in your jurisdiction, you must not attempt to gamble. If you discover you have accessed gambling services underage, please contact us immediately.

Warning Signs of Problem Gambling

Problem gambling can develop gradually. Please be honest with yourself and watch for these warning signs:

If you recognise any of these signs in your behaviour, please seek help immediately.

Self-Help Tools & Controls

William Hill provides a range of tools to help you maintain control of your gambling:

These tools are available through your William Hill account settings. We encourage you to use them proactively to maintain responsible gaming habits.

Support Organizations & Help Resources

If you are struggling with problem gambling, professional help is available. Please reach out to one of these organisations:

United Kingdom

Other Countries

If You Need Help

If you believe you have a problem with gambling, please seek help today. Problem gambling is a recognised medical condition, and professional support is available.

There is no shame in asking for help. The organisations listed above are experienced in supporting people with gambling problems and can provide confidential, non-judgmental assistance.

You can also speak to your GP, who can refer you to appropriate treatment services and mental health support.

Remember: Help is available, and recovery is possible.